J Cole is taking a nostalgic step by launching his very own blog, reminiscent of the early internet days when artists like Kanye West and Tyler, The Creator engaged with their fans via personal platforms. This revelation came just hours before he celebrated his 40th birthday on January 27, as the Dreamville star introduced The Algorithmβa blog that resides on his Inevitable website.

In his first blog entry, Cole outlined the blogβs intent with his usual humility:
βThis is just a space for me to share. Iβve longed for a little blog for years. A spot to post random things that resonate with me, where the audience is considerably smaller than on social media. Finally took the plunge. Please bear with us as we continue to improve the page and layout.β
The first post included a link to Ahmadβs 1994 hit, βBack in the Day.β Cole reflected, βProps to Ahmad. I played this joint last night and thought, βDamn, thereβs my first post.β Been loving this song since I was nine years old, running around Lewis Street, begging my mom for a GT Performer bike.β He continued, βNow, as the clock strikes midnight, I turn 40. I might save the sentimental stuff for tomorrow, but to sum it up, Iβm thankful. Happy New Year to all, and God bless. 2025 is going to be a great one.β
Fans quickly speculated that his excitement for the new year might hint at the release of The Fall Off, his much-anticipated album. Cole had previously suggested that the project could drop ahead of Aprilβs Dreamville Festival, its fifth and final edition. During his 10th-anniversary concert for 2014 Forest Hills Drive at Madison Square Garden in December, he teased the audience, declaring, βIβll see yβall at Dreamville Festival. Hopefully, Iβll have something new to showcase.β
This initiative is a reminiscent callback to when blogs allowed artists to share glimpses into their lives personally. Kanye West famously operated KanyeUniversecity.com up until 2010, utilizing the platform to voice his ideas on music, fashion, and beyond. Similarly, Tyler, The Creator kept a blog from 2007 to 2010, chronicling his experiences prior to his ascent to fame.
Through The Algorithm, J Cole continues to merge artistry with genuineness. Fans now have yet another avenue to connect with the rapper beyond his musical output, while the blog is poised to serve as a nostalgic salute to the simplicity of the blogging era. As Cole embarks on this new project, anticipation for the next chapter of his music career is steadily building.
Leave a comment