Central Cee Claims Nike Tech Fleece Fame, Sparks Backlash ๐Ÿ˜ฎ
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Central Cee Claims Nike Tech Fleece Fame, Sparks Backlash ๐Ÿ˜ฎ

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Central Cee ignited a discussion online after claiming he played a major role in making Nike Tech fleece jackets popular. On Wednesday (Jan.29), the British rapper visited Web Culture for a brief interview. When questioned about his distinctive style โ€” which typically features Nike Tech fleece jackets and pants โ€” he suggested he โ€œput a lot of people on.โ€

โ€œMe, Iโ€™m humble innit but at the same time, I like to think that man put a lot of men onto the Nike Tech ting. You see da influence even in America and dat now, people be rocking their techs like theyโ€™re us,โ€ Central Cee explained.

The London-born artist added: โ€œItโ€™s perfect timing as well reallyโ€ฆ.you canโ€™t rush itโ€ฆโ€ As the interview clip wraps up, several artists, including Drake and NLE Choppa, are seen donning the sought-after Nike Tech fleece sets, seemingly reinforcing Cee’s claim about his impact. Nevertheless, many individuals on social media appeared to disagree.

MONTREAL, QUEBEC โ€“ AUGUST 06: Central Cee performs at the Osheaga Music and Arts Festival at Parc Jean-Drapeau on August 06, 2023 in Montreal, Quebec. (Photo by Mark Horton/Getty Images)

โ€œHis entire lifestyle is based on black American culture,โ€ one person wrote on x

Numerous respondents under the interview clip criticized the rapper (who is of English, Guyanese, and Chinese descent) for allegedly appropriating Black culture. โ€œHis entire lifestyle is based on black American culture but he thinks we got dressing tips from HIM?! Lmao!โ€ one person commented on X. โ€œBuddy wasnโ€™t even old enough to make any money of his own when we started wearing Nike tech.โ€

In a similar vein, another user remarked, โ€œCentral Cee saying he influenced Americans to wear Nike Techs is possibly one of the most delusional things Iโ€™ve ever heard.โ€ However, a minority defended Central Cee.

โ€œYES Central Cee individually didnโ€™t put AMERICANS on Nike Tech Fleeces but the UK in general has been on that particular aesthetic and mold before NY/America,โ€ wrote another X user. โ€œThis is how marketing worksโ€”they made what was available in London also available in NY and across the country.โ€



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Josie Wells

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